Dunkin' benches Boston, offers ‘Philly Kreme' donuts during NBA playoffs

The NBA playoffs are here and, already, Dunkin’ is dunking on Boston in an effort to show support for the Philadelphia 76ers by benching the traditional Boston Kreme donut.

Starting Sunday, as the Sixers prepare for the first-round playoff game against the Boston Celtics, Dunkin’ announced that it will temporarily rename the traditional Boston Kreme donut as this flavor will be rebranded “Philly Kreme” during the playoff series.

In a statement on the change, Dunkin’ said the treat will be “the same kreme-filled classic, just with a name Philly fans can get behind.”

“Because during playoffs, there’s no room for Boston in Philly… not on the court, and definitely not in a dozen donut box,” the company said in a statement.

Even as Dunkin’ has Boston roots, the company said it wanted to make the change as “Philly really knows how to run on Dunkin’.”

The renamed donuts will be available at Dunkin’ shops across the City of Brotherly Love as throughout the Sixers first-round matchup against the Boston Celtics, the company said.